Facebook Chat Bot Set Up & Management
Facebook has introduced the ability for businesses to create "Chatbots" that allow their Pages to automate sequenced conversations with people who message their page using AI technology.
It has been said by many that Facebook Chatbot marketing is overtaking Email marketing, with Facebook Messenger open rates approaching 90% plus, while Email open rates are typically well under 50% - we tend to agree with this statement.
Having a Facebook Chat Bot set up correctly allows you to "Chat Blast" your fans and subscribers whenever a new promotion or important update is made to your business that you want people to know about, for free.
With many similar concepts and benefits to Email Marketing, Facebook Chat Bots are another Marketing facet that every business which strives to connect with its customers should certainly implement in their Customer Outreach Strategy.